Monday, June 3, 2013

Review: Hada Labo » Gokujyun Toner and Lotion

I hear that one of the Gokujyun Clear Lotions is sold in Japan every 4 seconds!! It's kind of crazy to think of it that way, but if that's true I can see why they sell that much! I stumbled upon the Hada Labo brand online some time ago and I must say that I have no regrets.

Brand » Hada Labo
Product » Gokujyun Clear Lotion (Toner), Gokujyun Milk (Lotion)
Size » 170ml (Toner), 140ml (Lotion)
Cost » $19.99 USD each
Website »
Would I repurchase? » Absolutely yes!

First things first, if you're feeling confused by the multiple names for these products, don't feel bad because I'm a little confused too. The bigger of the two is the Gokujyun "toner", which is referred to as a "clear lotion". I use this one first. The small one is the Gokujyun "lotion" aka "milk". According to Hada Labo's USA website, the clear lotion isn't actually a toner, but rather a clear lotion used to prep your face for better absorption of other moisturizers. However, it can be used as a stand alone moisturizer as well. Not sure if the names have just been lost in translation, but for the sake of simplicity, I'm going to refer to the clear lotion as a toner and the milk as a lotion for the rest of this review!

Phew! Okay, now that that's settled let's get on with it. Hado Labo is a Japanese skincare brand that focuses on simplicity and doesn't use any unnecessary ingredients like colorants, fragrances, or mineral oil. Gokujyun is the name of Hada Labo's moisturizing care line (there are two other lines, but we'll get to that later), which contains super hyaluronic acid! What is super hyaluronic acid, you ask? Well, basically it's this amazing ingredient that attracts water from the air and helps it stick to your face! Also, in case the word "acid" sounds scary, hyaluronic acid is a naturally occurring substance in the human body. Super hyaluronic acid has twice the moisture retention ability of hyaluronic acid. To summarize, it keeps your face moisturized ALL day! The way Hada Labo puts it is, "one drop locks up an ocean".

Ingredients : Water, Butylene Glycol, Glycerin, Disodium Succinate, Hydrolyzed Hyaluronic Acid, Hydroxyethycellulose, Methylparaben, PPG-10 Methyl Glucose Ether, Sodium Acetylated Hyaluronate, Sodium Hyaluronate, Succinic Acid

The Gokujyun toner looks like water in this picture, but is a slightly thicker consistency. Once it is applied, your face will become sticky, but that just means that the product is working! After a while the stickiness goes away, or if you apply the lotion right after or your BB cream (or whatever) the stickiness will disappear immediately. I almost always follow this with the Gokujyun lotion, but on days where my skin isn't feeling too dry, I've used the toner alone and it kept my skin sufficiently moisturized throughout the day!

Ingredients : Water, Glycerin, Hydrogenated Poly (C6-12 Olefin), Dipropylene Glycol, Caprylic/Capric Triglyceride, PPG-10 Methyl Glucose Ether, Behenyl Alcohol, Carbomer, Dimethicone, Disodium EDTA, Glyceryl Stearate, Hydrolyzed Hyaluronic Acid, Methylparaben, PEG-20 Sorbitan Isostearate, Phytosteryl/Octyldodecyl Lauroyl Glutamate, Propylparaben, Sodium Acetylated Hyaluronate, Sodium Hyaluronate, Stearyl Alcohol, Triethanolamine

The Gokujyun lotion is an added step of moisture to your routine. If your skin is easily dehydrated or extremely oily this is perfect for you. Many people think that if their skin is too oily, it means they are applying too much moisturizer. This isn't true at all. Your skin actually produces more oil when their is lack of moisture!

How to use: apply a small amount to your palm. Rub between your hands to "warm up" the product. Gently pat onto your face and neck until the moisturizer is fully absorbed.

Overall, I absolutely recommend the Gokujyun Toner and Lotion as I am in love with both of these products! As I mentioned earlier, there is also a whitening line that comes in blue packaging and a lifting and firming line that comes in red packaging. The price is amazing for these products because you only need a few drops of the toner and lotion to moisturize your entire face and neck so it will last a looong time!

I do suggest using these as a pair. Since I've started using the Gokujyun line the flaky bits on my face are hardly ever there and my skin is never screaming for moisture. It has helped control the oil on my face as well. Overall, there isn't much to say other than these products do exactly what they claim to do and I honestly don't think I've tried a better moisturizer before. The products are extremely gentle as they contain no fragrances or colors or harmful ingredients and are perfect for any skin type! I may have found some moisturizers for life!



  1. JApanese call Toner lotion,so the toner Should be Call lotion and that lotion/milk is Moisturizer.

    1. Ahh, I see. That does add a bit of clarity! Although, the "milk" does seem more like the western concept of a lotion. Names aside, they are both amazing products! Thanks for reading! :)

  2. Hi^^ Just browsing around looking for review about Gokujyun line and I've just tried it once today... still not much different but it's definitely will last for long, since only a small amount is needed for a single use. Many thanks for your review^^

    1. Thanks so much for reading! ^^ and yes this stuff lasts f o r e v e r, but mostly I noticed a difference in my skin after continuous use. <3 xoxo


I'd love to hear from you! Leave me a comment and I'll respond back in the same post. Let me know if you follow me and I'll follow back! xo
☆*:.。. o(≧▽≦)o .。.:*☆